Job
- Level
- Erfahren
- Job Feld
- Web, Full Stack, Product
- Anstellung
- Vollzeit
- Vertragsart
- Befristetes Dienstverhältnis
- Ort
- München
- Arbeitsmodell
- Onsite
Job Zusammenfassung
In dieser Rolle bist du verantwortlich für die Bereitstellung und Optimierung von Inhalten auf eCommerce-Webseiten, indem du Benutzererfahrungen und Conversion-Pfade verbesserst und eng mit verschiedenen Abteilungen zusammenarbeitest.
Job Technologien
Deine Rolle im Team
- As Web Experience Content Executive, you will own the deployment, quality assurance and continuous optimization of content across PMI Germany's commercial eCommerce websites, with a clear focus on UX, user journeys and on-page conversion.
- You will translate brand, commercial and campaign priorities into seamless, compliant and conversion-oriented digital experiences for adult consumers.
- Deploy, schedule and quality-check website content across commercial webpages.
- Ensure every page, module and CTA is on-brand, compliant, mobile-first and aligned with UX standards.
- Support campaign and product launch readiness by coordinating website updates, timelines, assets and go-live checks.
- Optimize key user journeys from discovery to purchase, identifying friction points and improving content hierarchy, navigation and conversion paths.
- Collaborate with Web Performance, Marketing, Product, IT, Legal/Compliance, CRM and agency partners to deliver high-quality web experiences.
- Use analytics, behavioral insights and test learnings to recommend and implement continuous content and journey improvements.
- Support personalization and A/B testing initiatives by preparing, deploying and scaling relevant content variants.
Unsere Erwartungen an dich
Ausbildung
- Bachelor's degree in Marketing, Communications, Digital Media, UX, Business or a related field preferred.
Qualifikationen
- Good understanding of UX principles, responsive design, content hierarchy and digital customer journeys.
- Ability to interpret web analytics and behavioral data and translate insights into actionable improvements.
- High attention to detail in content deployment, QA, compliance and go-live readiness.
- Strong stakeholder management, structured communication and agency coordination skills.
- Hands-on, proactive and solution-oriented working style with strong ownership and delivery focus.
- Fluent German and English, written and spoken.
- Familiarity with analytics and behavioral tools such as Adobe Analytics, Google Analytics, ContentSquare or Hotjar.
Erfahrung
- Strong CMS and website operations experience, ideally in eCommerce or D2C environments.
- 2-4 years of experience in digital content management, website operations, UX content deployment, eCommerce or digital marketing.
- Experience with CMS platforms such as Adobe Experience Manager, Wordpress, Salesforce Commerce Cloud CMS or similar.
- Experience with A/B testing or personalization tools such as Adobe Target or Optimizely is a plus.
Unser Angebot
- Philip Morris GmbH - Gräfelfing / Munich | Full-time | Initially fixed-term for 2 years.
Benefits
Work-Life-Integration
Themen mit denen du dich im Job beschäftigst
Job Standorte
Das ist dein Arbeitgeber
Philip Morris GmbH
Philip Morris International Inc. ist der weltweit größte privatwirtschaftliche Hersteller von Tabakprodukten. Der Konzern vertreibt Zigaretten in mehr als 180 Ländern und hat einen Anteil von 15,5 Prozent am weltweiten Tabakmarkt. Sechs der fünfzehn meistverkauften Zigarettenmarken gehören zu dem Konzern, darunter Marlboro, die weltweit meistverkaufte Zigarette. Bekanntheit erlangte der Konzern zudem als langjähriger Sponsor des Formel-1-Teams Scuderia Ferrari.
Description
- Unternehmensgröße
- 250+ Employees
- Unternehmenstyp
- Etablierte Firma
- Arbeitsmodell
- Onsite
- Branche
- Handel, Nahrungs-, Genussmittel
Web Experience Content Executive
- Ort
- München
- Arbeitsmodell
- Onsite
- Diversität
- Für alle Personen geeignet (m/w/d)
