Job
- Level
- Senior
- Ort
- Karlsruhe
- Arbeitsmodell
- Hybrid, Onsite
- Job Feld
- BI, Data
- Anstellung
- Vollzeit
- Vertragsart
- Unbefristetes Dienstverhältnis
Job Zusammenfassung
In dieser Rolle analysierst du umfassend die Customer Journey in unserem Online-Shop, identifizierst Optimierungspotenziale und erstellst aussagekräftige KPIs sowie Reports zur datenbasierten Entscheidungsfindung.
Job Technologien
Deine Rolle im Team
- As a Website Analyst, you are the analytical backbone of our online shop.
- You know how to generate not just reports, but real growth levers from vast amounts of data.
- You work directly at the interface between Business, Marketing, and Product, ensuring that every decision is based on valid data.
- At IONOS, you will actively help shape the future of the hosting and cloud business.
- You are responsible for the holistic analysis of the customer journey in our online shop and define the KPIs by which we measure our success.
- You deliver more than just raw numbers-you provide 'actionable insights.'
- You identify friction points in the funnel and derive concrete optimization recommendations for E-commerce Management.
- You act as a sparring partner for our Conversion Rate Optimization (CRO) team, provide statistically sound support for A/B tests, and evaluate their impact on CLV (Customer Lifetime Value).
- Together with Data Engineering, you ensure precise tracking (client- & server-side) and maintain the highest data quality in a post-cookie era.
- You prepare complex analyses for management (department heads) so that they serve as a well-founded basis for decision-making.
Unsere Erwartungen an dich
Qualifikationen
- You are intimately familiar with common tools (e.g., Adobe Analytics, Google Analytics 4, Matomo).
- You have a deep understanding of attribution models, customer journeys, and web technologies (HTML, JS, CSS).
- You are not satisfied with the status quo.
- You question data critically and have the drive to proactively improve processes.
- You can communicate complex issues precisely and convincingly in both German and English.
Erfahrung
- You have several years (5+) of experience in the field of Web Analytics or Digital Analytics, ideally in a high-traffic e-commerce environment or with a SaaS provider.
- SQL is a standard for you, and we require experience with BI tools (e.g., Tableau, Looker).
Benefits
Work-Life-Integration
Gesundheit, Fitness & Fun
Themen mit denen du dich im Job beschäftigst
Job Standorte
Das ist dein Arbeitgeber
IONOS
1&1 IONOS ist ein führender europäischer Anbieter von Cloud-Infrastruktur, Cloud-Services und Hosting-Dienstleistungen. Das Produktportfolio bietet alles, was Unternehmen benötigen, um in der Cloud erfolgreich zu sein: von Domains über klassische Websites und Do-It-Yourself-Lösungen, Online-Marketing-Tools bis hin zu vollwertigen Servern und einer IaaS-Lösung.
Description
- Gründungsjahr
- 1988
- Unternehmenstyp
- Etablierte Firma
- Arbeitsmodell
- Full Remote, Hybrid, Onsite
- Branche
- Internet, IT, Telekom
Senior Website Analyst - E-Commerce Management
- Ort
- Karlsruhe
- Arbeitsmodell
- Hybrid, Onsite
- Diversität
- Für alle Personen geeignet (m/w/d)
