Job
- Level
- Senior
- Ort
- Karlsruhe
- Arbeitsmodell
- Hybrid, Onsite
- Job Feld
- BI, Data
- Anstellung
- Vollzeit
- Vertragsart
- Unbefristetes Dienstverhältnis
Job Zusammenfassung
In dieser Rolle analysierst du den gesamten Kundenpfad im Online-Shop und lieferst mit Hilfe von Tools wie Google Analytics 4 und SQL umsetzbare Erkenntnisse zur Optimierung der Conversion-Rate und zur Verbesserung des Kundenlebenszyklus.
Job Technologien
Deine Rolle im Team
- As a Website Analyst, you are the analytical backbone of our online shop. You know how to generate not just reports, but real growth levers from vast amounts of data.
- You work directly at the interface between Business, Marketing, and Product, ensuring that every decision is based on valid data.
- You are responsible for the holistic analysis of the customer journey in our online shop and define the KPIs by which we measure our success.
- You deliver more than just raw numbers-you provide 'actionable insights.'
- You identify friction points in the funnel and derive concrete optimization recommendations for E-commerce Management.
- You act as a sparring partner for our Conversion Rate Optimization (CRO) team, provide statistically sound support for A/B tests, and evaluate their impact on CLV (Customer Lifetime Value).
- Together with Data Engineering, you ensure precise tracking (client- & server-side) and maintain the highest data quality in a post-cookie era.
- You prepare complex analyses for management (department heads) so that they serve as a well-founded basis for decision-making.
Unsere Erwartungen an dich
Qualifikationen
- You are intimately familiar with common tools (e.g., Adobe Analytics, Google Analytics 4, Matomo).
- You have a deep understanding of attribution models, customer journeys, and web technologies (HTML, JS, CSS).
- You are not satisfied with the status quo. You question data critically and have the drive to proactively improve processes.
- You can communicate complex issues precisely and convincingly in both German and English.
Erfahrung
- You have several years (5+) of experience in the field of Web Analytics or Digital Analytics, ideally in a high-traffic e-commerce environment or with a SaaS provider.
- SQL is a standard for you, and we require experience with BI tools (e.g., Tableau, Looker).
Unser Angebot
- Hybrid working model with Home office option.
- Flexible working hours through trust-based working hours.
- At some locations, a subsidized canteen and various free drinks.
- Modern office space with very good transport connections.
- Various employee discounts for activities and products.
- Employee events such as summer and winter parties, as well as workshops.
- Numerous training and development opportunities.
- Various health offers, such as sports and health courses.
Themen mit denen du dich im Job beschäftigst
Job Standorte
Das ist dein Arbeitgeber
Berufliche Schulen Potsdam der ASG - Anerkannten Schulgesellschaft mbH
Die Beruflichen Schulen Potsdam der ASG ermöglichen eine praxisorientierte Ausbildung zum Erzieher, die schulische Theorie und berufliche Praxis eng miteinander verbindet. Ein kompetentes Dozententeam sowie regelmäßige Kooperationen mit Praxispartnern fördern die Vorbereitung auf pädagogische Berufe in der Kinder- und Jugendhilfe.
Description
- Unternehmenstyp
- Etablierte Firma
- Arbeitsmodell
- Hybrid, Onsite
- Branche
- Bildungswesen
Senior Website Analyst E-Commerce Management
- Ort
- Karlsruhe
- Arbeitsmodell
- Hybrid, Onsite
- Diversität
- Für alle Personen geeignet (m/w/d)
