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Senior Data Analyst - CRM

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Job

  • Level
    Senior
  • Job Feld
    Data
  • Anstellung
    Vollzeit
  • Vertragsart
    Unbefristetes Dienstverhältnis
  • Ort
    München
  • Arbeitsmodell
    Hybrid, Onsite
  • Job Zusammenfassung

    In dieser Position entwickelst du CRM-Analysen und -Berichte für mehr als 45 Märkte, optimierst KPIs und baust Power BI-Dashboards zur Verfolgung von Kundenverhalten und Geschäftstrends.

    Job Technologien

    Deine Rolle im Team

    • Own CRM analytics and reporting across 45+ markets, delivering clear visibility into performance, customer behavior, and commercial impact.
    • Build and maintain Power BI dashboards providing real-time tracking of CRM performance, targets, and business trends.
    • Deliver actionable insights on campaign performance, drivers of customer behavior, value-generating segments, and cross-market differences.
    • Develop scalable, automated reporting solutions alongside deep-dive analyses and ad hoc business investigations.
    • Monitor and optimize key CRM KPIs (engagement, conversion, retention, reactivation, communication effectiveness) and customer lifecycle performance.
    • Partner with CRM, data, and product teams to improve segmentation, personalization, experimentation, tracking quality, and data reliability.
    • Evaluate A/B tests and proactively identify trends, anomalies, risks, and opportunities, presenting clear recommendations to senior stakeholders.

    Unsere Erwartungen an dich

    Qualifikationen

    • Proven track record of building dashboards and automated reporting solutions for non-technical stakeholders.
    • Strong SQL expertise (CTEs, window functions, multi-table joins) in a modern cloud data warehouse, preferably Snowflake.
    • Advanced Power BI skills including data modeling, DAX, and best-practice dashboard design and visualization.
    • Solid understanding of marketing and CRM KPIs (conversion, engagement, attribution, customer lifetime value).
    • Strong data storytelling, statistical literacy (e.g., significance testing), and a structured, detail-oriented, and autonomous working style.
    • Proficiency in English.

    Erfahrung

    • 5+ years of experience in data analytics or BI, ideally within CRM, marketing, or e-commerce environments.
    • Experience working cross-functionally with product, engineering, and marketing/CRM teams; familiarity with marketing automation tools (e.g., Braze is a plus).

    Unser Angebot

    • Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family.
    • Work from (M)Anywhere: Depending on your role, work from another location for up to 60 days per year.
    • Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life.
    • Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
    • Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
    • Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career.

    Benefits

    Essen & Trinken

    Mehr Netto

    Gesundheit, Fitness & Fun

    Themen mit denen du dich im Job beschäftigst

    Job Standorte

    • Standort München

      Bayern

      Deutschland

    Das ist dein Arbeitgeber

    Flixbus

    Flixbus

    Wir sind ein globaler Mobilitätsanbieter und verändern seit 2013 unter den Marken FlixBus und später auch mit FlixTrain für Millionen von Menschen weltweit die Art zu Reisen.

    Description

  • Gründungsjahr
    2011
  • Sprachen
    Englisch
  • Unternehmenstyp
    Etablierte Firma
  • Arbeitsmodell
    Hybrid, Onsite
  • Branche
    Sport, Freizeit
  • Logo Flixbus

    Senior Data Analyst - CRM

    Ort
    München
    Arbeitsmodell
    Hybrid, Onsite
    Diversität
    Für alle Personen geeignet (m/w/d)
    Nur Englisch
    Nur Englisch erforderlich

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